HANOI, VIETNAM – Amidst the Vietnamese government’s tightened controls on informal trade and low-quality goods, the establishment of an Online-to-Offline (O2O) marketplace specializing in legitimate, standards-compliant furniture and building materials at the National Exhibition Construction Center (NECC) is becoming increasingly vital.
The NECC is considered an ideal location for implementing this model due to several key advantages:
- Central Location and Convenient Transportation: Its prime location ensures easy accessibility for both suppliers and buyers.
- Established Brand Reputation: The NECC already holds a strong reputation in the furniture and building materials sector, largely thanks to its consistent hosting of the prestigious Vietbuild exhibitions.
- Modern Facilities: The center boasts modern infrastructure fully capable of supporting a hybrid offline-online business model.
This new O2O marketplace at NECC would create a transparent distribution channel, guaranteeing product quality and contributing significantly to a healthier and more regulated market for construction materials and home furnishings.